About the wine cellarage

Our charter is to build a more transparent wine marketplace with more options, better pricing, and more convenience for customers.

The Wine Cellarage showcases an extraordinary portfolio of over 14,000 wines from the most prestigious producers and regions in the world.

Located in New York City, The Wine Cellarage is the ultimate source for the modern wine and spirits consumer. Our vast database of fine wines makes it easy for customers to find exactly what they want for their collections. Our team of Fine Wine Experts is here to help with insights and recommendations.

We’ve also seamlessly integrated the shopping and storage experiences to help customers grow and manage their fine wine collections with all the information they need at their fingertips. Wine is our passion, and it’s our mission to give customers the resource, selection, and exceptional level of service they need to grow their wine collections.

Lars Neubohn


Born into a European family of wine lovers, it was inevitable Lars would develop an interest in rare and fine wines. His extensive travels through various wine regions in Europe only broadened his perspective on the world of wine. Lars graduated from the University of Wisconsin with a degree in political science and spent five years working on Wall Street. Deciding to refine his business skills, Lars moved across the country to attend business school at the University of Washington. During business school, he worked on the refinancing of a real estate portfolio for a self storage investor giving him insight into the financial side of the storage business. After graduation, Lars moved back to New York and returned to the financial services business. It was during this time, as an outside investor in a restaurant that Lars began collecting wine. It was not long before he found himself unintentionally buying more wine than he was drinking. Lars discovered a demand for a wine storage business run by people who were wine savvy and emphasized customer service. Lars founded The Wine Cellarage in 2003. Lars lives in Connecticut with his wife, son and daughter.

Gretchen Dec

Chief Operating Officer

Gretchen’s appreciation for wine was sparked by her experience in the restaurant industry during college. Graduating from University of Vermont with a B.A. in English, Gretchen headed for NYC where she continued to explore her wine interest. A thirst for knowledge prompted her to take classes and to travel to wine regions in the United States and abroad, including Northern California, Bordeaux, Burgundy and Champagne. Ultimately, Gretchen began to pursue her dream, a career in the wine industry. Joining Wine Cellarage in December 2010, Gretchen’s role with the company has evolved as the company continues to grow. In April of 2015, Gretchen transitioned from Marketing Director to Chief Operating Officer. Gretchen holds an Advanced Certificate from the Wine and Spirit Education Trust and is a WSET Diploma Candidate. Gretchen enjoys cooking, yoga, art, travel and spending time with her husband and son.

Michael Mai

Assistant Warehouse Manager

Michael joined Wine Cellarage in 2008 as a part-time employee to assist the logistics department. In 2010, he began a full-time position at Wine Cellarage as the Assistant Warehouse Manager. Originally from China, Michael moved to New York with his family at the age of fifteen. He attended both LaGuardia Community College and Hunter College and graduated with a major in Photography. After thirteen years in the photography industry, he welcomed the change in careers that Wine Cellarage offered. He is proficient in Photoshop and is bilingual in English and Chinese. His hobbies include, cooking, travel and taking photos.

Jie Chen

Warehouse Manager

Jie is a jack of all trades in every sense of the phrase. Originally from China, Jie moved to New York at the age of 15. Graduating with a degree in Advertising and Design, Jie’s first love is photography. He was employed for several years as a photo assistant and is proficient in photoshop, Web Design and Quark Express. Because of the many inconsistencies inherent in the photography industry, Jie changed professions and joined Wine Cellarage in 2005. His position at Wine Cellarage transitioned from part-time driver to the essential Warehouse Manager role he fulfills today. His palate is expanding, while Bordeaux remains a favorite region; he is committed to gaining knowledge of all the major wine-growing regions. Jie is still able to indulge in his passion for photography by taking photos of wine bottles for our wine storage clients.

Get in touch with a fine wine expert

Our team can’t wait to help you find, store, and enjoy your next bottle of wine.

Since 2002, The Wine Cellarage has been on a mission to source, sell, store, and deliver fine wine to our customers in a process that’s easy-to-navigate, reliable, and transparent. Whether you are searching for a specific vintage Burgundy or you are looking to safely store and monitor your collection, our team of Fine Wine Experts is here to help.

Get to know The Wine Cellarage on our blog!


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