Wine Cellarage has developed its proprietary SipChain database technology to network the supply chain of the wine industry. This electronic backbone provides the customer with the broadest selection of vintage, rare and everyday wines sourced from a vast network of industry participants and vetted private cellars. Sourcing networks are continually added to the SipChain database, many that are unique and proprietary, thus making Wine Cellarage the ultimate resource for the wine consumer.
Wine distribution has remained highly inefficient relative to other industries, slowed by regulation and the dominance of legacy low-tech industry players. Our charter is to build a more transparent wine marketplace with more options, better pricing, and more convenience for customers. Our network, technical skills and capabilities in the logistics and wine storage industries have helped to build a loyal and growing online customer base that is leading the way to the future.`