Lars Neubohn


Born into a European family of wine lovers, it was inevitable Lars would develop an interest in all things fermented. His extensive travels through various wine regions in Europe only broadened his perspective on the world of wine. Lars graduated from the University of Wisconsin with a degree in political science and spent five years working on Wall Street. Deciding to refine his business skills, Lars moved across the country to attend business school at the University of Washington. During business school, Lars worked on the refinancing of a real estate portfolio for a self storage investor giving him insight into the financial side of the storage business. After graduation, Lars moved back to New York and returned to the financial services business. It was during this time, as an outside investor in a restaurant that Lars began collecting wine. It was not long before he found himself unintentionally buying more wine than he was drinking. Lars discovered a demand for a wine storage business run by people who were wine savvy and emphasized customer service. Lars founded The Wine Cellarage in 2003. Lars lives in Connecticut with his wife, son and daughter.

Gretchen Dec

Chief Operating Officer

Gretchen’s appreciation for wine was sparked by her experience in the restaurant industry during college. Graduating from University of Vermont with a B.A. in English, Gretchen headed for NYC where she continued to explore her wine interest. Investigating career options, she worked at the country’s oldest Wall Street law firm for several years, but her mind always drifted back to wine. A thirst for wine knowledge prompted her to take classes and to travel to some of the world’s intriguing wine regions, including Bordeaux and Northern California. Ultimately, Gretchen began to pursue her dream, a career in the wine industry. Joining The Wine Cellarage in December 2010, Gretchen’s role with the company has evolved as the company continues to grow. In April of 2015, Gretchen’s role transitioned from Marketing Director to Chief Operating Officer. Gretchen holds an Advanced Certificate from the Wine and Spirit Education Trust. She lives in Astoria, Queens with her husband and enjoys cooking, art, music and travel.

Jorge Henriquez

Logistics Manager

Hailing from the Dominican Republic, Jorge’s love affair with wine started at the precocious age of 16, when he found an old copy of Kevin Zraly’s Windows on the World Wine Course in his grandparents’ liquor cabinet. In 2003, he moved to New York with the goal of breaking into the wine business. After putting in a few years in the world of architecture (he holds a B.A. in Architecture), Jorge landed the position of International Logistics Coordinator at Zachys Wine Auctions in 2010. In his four and a half years with Zachys, Jorge gained a wealth of knowledge and experience in both the fine wine and shipping worlds. Joining The Wine Cellarage team in July of 2015, Jorge brings his past experience and knowledge to the table. Jorge obtained his Advanced Certificate from the Wine and Spirit Education Trust in summer of 2010. He lives in Tarrytown, is a burgeoning runner and enjoys cooking, cocktail tinkering and craft beers in his spare time.

Jie Chen

Warehouse Manager

Jie is a jack of all trades in every sense of the phrase. Originally from China, Jie moved to New York at the age of 15. Graduating with a degree in Advertising and Design, Jie’s first love is photography. He was employed for several years as a photo assistant and is proficient in Photo Shop, Web Design and Quark Express. Because of the many inconsistencies inherent in the photography industry, Jie changed professions and joined The Wine Cellarage team in 2005. His position at The Wine Cellarage transitioned from part-time driver to the essential Warehouse Manager role he fulfills today. His palate is slowly expanding, while Bordeaux remains a favorite region; he is committed to gaining knowledge of all the major wine growing regions. Jie is still able to indulge in his passion for photography by taking photos of wine labels for the website.

Michael Mai

Assistant Warehouse Manager

Michael joined The Wine Cellarage team in 2008 as a part-time employee to assist the logistics department. In 2010, he began a full-time position at The Wine Cellarage as the Assistant Warehouse Manager. Originally from China, Michael moved to New York with his family at the age of fifteen. He attended both LaGuardia Community College and Hunter College and graduated with a major in Photography. After thirteen years in the photography industry, he welcomed the change in careers that The Wine Cellarage offered. He is proficient in Photoshop and is bilingual in English and Chinese. His hobbies include, cooking, traveling and taking photos.

Jose Valerio

Warehouse Specialist

Originally from the Dominican Republic, Jose moved to the United States with his family at the age of 16. He became interested in the construction industry and acquired a vast knowledge of the field through his work experiences, having worked on a number of projects from carpentry to drainage systems. Jose’s love for travel and tourism led him to transition to a career as a travel agent. Jose worked as a travel agent for over 10 years. Jose then went on to work as a facilitator at Ark Asset Management Company. In early 2012, Jose joined The Wine Cellarage team as a part-time employee and in early 2013 he became a full-time Warehouse Specialist. On weekends and during free moments, Jose enjoys spending time with his family and playing baseball.