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Your Complete Guide to the Most Popular Varietals of Wine

Whether you're looking to plan a sophisticated dinner party or simply savor the complexity of a well-poured glass, this guide will unpack the world’s top varietals of wine, complete with food pairings and pouring recommendations.

Whether you’re looking to plan a sophisticated dinner party or simply savor the complexity of a well-poured glass, this guide will unpack the world’s top varietals of wine, complete with food pairings and pouring recommendations. Each of these ten most popular wine varietals are a testament to the artistry and craftsmanship of winemakers across the globe. From the velvety softness of Merlot to the bold character of Cabernet Sauvignon, and the elegant subtlety of Pinot Noir, you’re sure to discover something new about your favorite pour.

 

A large group cheers with poured glasses of red wine.

1. Merlot

Merlot, with its soft, velvety texture is an approachable yet elegantly nuanced red wine.

Where Merlot is Produced 

Merlot is grown globally, with notable regions including Bordeaux (France), California (USA), and Italy.

Flavor Profile of Merlot

Merlot typically has flavors of plums, cherries, and herbal notes. Variations range from soft and fruity to more structured and tannic.

Pairing Merlot with Food

Pair Merlot with a variety of dishes such as roasted chicken, pasta with tomato-based sauces, or lamb.

How to Serve Merlot

Serve Merlot in a standard red wine glass at a temperature of 60-65°F (15-18°C). While it generally doesn’t require decanting, aeration can enhance its flavors.

Shop our selection of Merlot wine here!

 

2. Cabernet Sauvignon

Cabernet Sauvignon is a red wine that exudes timelessness and depth, with its bold symphony of blackcurrant and tannins.

Where Cabernet Sauvignon is Produced

Cabernet Sauvignon thrives in regions like Bordeaux (France), Napa Valley (California, USA), and Coonawarra (Australia).

Flavor Profile of Cabernet Sauvignon

Known for its bold character, Cabernet Sauvignon features flavors of blackcurrant and black cherry. Variations include styles ranging from fruit-forward to more oak-aged with pronounced tannins.

Pairing Food with Cabernet Sauvignon

Pair Cabernet Sauvignon with hearty red meat dishes like grilled steaks, lamb, or beef stew.

How to Serve Cabernet Sauvignon

Use a tall, large-bowled red wine glass. Serve at a slightly cooler temperature, around 60-68°F (16-20°C). Decanting is beneficial for mature Cabernet Sauvignon to soften tannins.

Shop our selection of Cabernet Sauvignon wine here!

 

3. Pinot Noir

Indulge in the delicate allure of Pinot Noir, a red wine that captivates with its elegant simplicity, revealing flavors of red berries and a subtle, earthy undertone.

Where Pinot Noir is Produced

Pinot Noir thrives in regions like Burgundy (France), Oregon (USA), and New Zealand.

Flavor Profile of Pinot Noir

Pinot Noir is known for its elegant flavors of red berries and cherry. Common variations include light and fruity to more complex and earthy.

Pairing Food with Pinot Noir

Enjoy Pinot Noir with dishes like roasted duck, mushroom risotto, or grilled salmon.

How to Serve Pinot Noir

Serve in a wide-bowled red wine glass at a cooler temperature, around 55-62°F (13-17°C). Pinot Noir benefits from minimal decanting, if any, to preserve its delicate aromas.

Shop our selection of Pinot Noir wine here!

 

A glass of Pinot Noir sits on a ledge facing a vineyard in the Willamette Valley.

 

4. Malbec

Malbec, a red wine that envelops the palate in a rich tapestry of dark fruits, is accented by a velvety texture and a touch of spice.

Where Malbec is Produced

Malbec has found a home in Argentina, where it produces rich and full-bodied wines.

Flavor Profile of Malbec

Malbec is known for its dark fruit flavors like blackberry and plum, often with a velvety texture. Common variations include oaked and unoaked styles.

Pairing Food with Malbec

Pair Malbec with grilled meats, especially beef, as well as dishes with barbecue flavors.

How to Serve Malbec

Use a standard red wine glass. Serve at a temperature of 60-68°F (16-20°C). Malbec typically doesn’t require decanting.

Shop our selection of Malbec wine here!

 

5. Syrah

Syrah is a red wine that commands attention, embodying a powerful and robust character.

Where Syrah is Produced

Syrah is grown in regions such as the Rhône Valley (France), California (USA), and South Australia.

Flavor Profile of Syrah

Syrah features bold flavors of blackberry, dark chocolate, and pepper. Variations include both full-bodied and more medium-bodied styles.

Pairing Food with Syrah

Syrah complements grilled meats, game, and dishes with smoky or spicy elements.

How to Serve Syrah

Use a large-bowled red wine glass. Serve at a temperature of 60-70°F (16-21°C). Decanting can benefit some Syrah wines, especially those with age.

Shop our selection of Syrah wine here!

 

A glass of Pinot Gris is swirled around a large wine glass.

 

6. Chardonnay

Immerse yourself in the versatile world of Chardonnay, where the spectrum of styles unfolds–from buttery and oaked to crisp and citrusy–creating a white wine that caters to diverse palates.

Where Chardonnay is Produced

Chardonnay is grown globally, with notable regions including Burgundy (France), California (USA), and Australia.

Flavor Profile of Chardonnay

Chardonnay is diverse, ranging from buttery and oaked to crisp and unoaked, with flavors of apple, citrus, and sometimes tropical fruits.

Pairing Food with Chardonnay

Pair oaked Chardonnay with creamy pasta dishes, while unoaked Chardonnay goes well with seafood and salads.

How to Serve Chardonnay

Serve oaked Chardonnay in a wider white wine glass, and unoaked in a standard white wine glass. Serve at a temperature of 45-55°F (7-13°C). Decanting is generally not needed for Chardonnay.

Shop our selection of Chardonnay wine here!

 

7. Riesling

Riesling, a white wine with a harmonious contrast of acidity and sweetness, offers a nuanced and refreshing experience.

Where Riesling is Produced

Riesling is prominent in Germany, Alsace (France), and various New World regions.

Flavor Profile of Riesling

Riesling is known for its acidity and sweetness, with flavors ranging from green apple to honey. Variations include dry, off-dry, and sweet styles.

Pairing Food with Riesling

Pair Riesling with spicy dishes, seafood, and lighter fare like sushi.

How to Serve Riesling

Use a tall, narrow white wine glass. Serve dry Riesling slightly chilled at 45-50°F (7-10°C), and sweeter styles cooler at 50-55°F (10-13°C).

Shop our selection of Riesling wine here!

 

8. Sauvignon Blanc

Sauvignon Blanc is a white wine that creates a refreshing and invigorating profile that dances on the palate.

Where Sauvignon Blanc is Produced

Sauvignon Blanc is grown in regions like Bordeaux (France), Marlborough (New Zealand), and California (USA).

Flavor Profile of Sauvignon Blanc

Sauvignon Blanc is known for its vibrant acidity and flavors of green apple, citrus, and the occasional herbaceous note.

Pairing Food with Sauvignon Blanc

Pair Sauvignon Blanc with seafood, salads, and dishes with tangy or zesty flavors.

How to Serve Sauvignon Blanc

Use a tall, narrow white wine glass. Serve at a temperature of 45-50°F (7-10°C). Sauvignon Blanc is typically enjoyed young and fresh without the need for decanting.

Shop our selection of Sauvignon Blanc wine here!

 

A bunch of white Riesling grapes growing in a vineyard.

 

9. Pinot Gris

Embark on a sensory journey with Pinot Gris, a white wine distinguished with its subtle hint of spice, crafting a delightful and versatile experience.

Where Pinot Gris is Produced

Pinot Gris is grown in regions like Alsace (France), Italy, and Oregon (USA).

Flavor Profile of Pinot Gris

Pinot Gris features flavors of pear, apple, and sometimes a hint of spice. It can range from dry to slightly sweet.

Pairing Food with Pinot Gris

Pair Pinot Gris with grilled chicken, seafood, and light pasta dishes.

How to Serve Pinot Gris

Use a wide-bowled white wine glass. Serve at a temperature of 45-50°F (7-10°C). Pinot Gris is typically enjoyed young and fresh.

Shop our selection of Pinot Gris wine here!

 

10. Zinfandel

Zinfandel, with its robust character, is a red wine that captures the essence of California’s vineyards, creating a captivating and expressive profile.

Where Zinfandel is Produced

Zinfandel is widely planted in California (USA), especially in regions like Sonoma and Napa Valley.

Flavor Profile of Zinfandel

Zinfandel is known for bold flavors of blackberry, raspberry, as well as the occasional peppery or spicy element.

Pairing Food with Zinfandel

Zinfandel complements barbecue dishes, spicy cuisine, and hearty comfort foods.

How to Serve Zinfandel

Use a standard red wine glass. Serve at a temperature of 60-68°F (16-20°C). Zinfandel may benefit from a brief decanting to open up its flavors, especially for more complex and aged bottles.

Shop our selection of Zinfandel wine here!

 

As you embark on your own tasting journey, we hope the knowledge gained here will enhance your appreciation for the art of wine, turning each pour into a toast to the rich tapestry of flavors that make the world of wine so endlessly captivating. For more in-depth exploration, be sure to check out our guides to the right wine glass and the correct wine serving temperature.

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